Answered in seconds. Every comment, every DM.

It has to be a Business or Creator account. That is Meta's rule, not ours, and switching one over is free and takes a minute inside the Instagram app.

The permission screen asks for messages and comments, and nothing else. Flowera never asks to publish, so it cannot post, share a story or upload a reel on your behalf. Access renews itself in the background, and a failed renewal emails the account owner.

All four reach the same flow:

• A direct message
• A comment under a post or reel
• A mention of your handle
• A reply to a story

You choose which ones a given flow listens for. Comments can go to one flow and DMs to another, with neither seeing the other's events.

Each incoming message is sorted by what the person actually wants:

• A straightforward question the agent can close on its own
• A request for a call
• A real buying signal
• Something sensitive that belongs with a human immediately

That sorting is what makes the rest work. A price question gets answered in seconds. A serious enquiry gets a name and a number collected before it's passed on. A complaint stops being one message among four hundred.

Products, prices, opening hours, policies, the questions you get twenty times a week. The agent answers from your own material in your own tone, rather than improvising something close enough.

Every account keeps its own conversation, so someone who asked about a product two weeks ago isn't met as a stranger today. A conversation picks up where it stopped instead of starting over.

Someone comments "price?" under a post. A short public reply goes up so everyone reading the comments sees a brand that answers, and the same moment a private message reaches that person with the actual detail.

This is also the one way to reach someone who has never messaged you. Instagram doesn't let a business open a conversation out of nowhere, but a comment is the exception: Meta allows one private reply per comment, within seven days.

Every comment gets a reply written for it, not a canned line matched to a keyword.

Spam, abuse and the same off-topic reply for the fifth time can be hidden or removed without anyone scrolling. Hiding leaves the comment visible to whoever wrote it and nobody else, which usually ends the argument instead of starting one.

The agent decides in context and picks:

• Answer it
• Quietly hide it
• Delete it
• Take it to DM

Running ads on a post makes this matter more, because the comment section under a paid post is the first thing a new visitor reads.

A catalog, a price list, a product photo. Files from your library go out inside the conversation, so the answer to "do you have this in black?" can be the picture rather than a description of the picture.

Photos and video get looked at, not just noted. Someone sends a picture of a room and asks whether a piece fits, and the agent has actually seen the room. Voice notes are transcribed on arrival.

A comment arrives with the post it sits under. A reel shared into the DM arrives with its caption and image. Either way the agent is looking at what the customer is looking at, so nobody has to describe which product they mean.

Tap an ad, land in the DMs, and the ad comes with the conversation. You can see which creative produces real conversations, and the flow can open differently depending on what they clicked.

Instagram sends an automatic greeting on your behalf when someone taps an ad. Many systems read that as a human reply and go quiet, leaving the lead you paid for unanswered. Flowera tells the two apart and keeps answering.

Ice Breakers and your profile buttons are input, not decoration. What someone tapped enters the flow the way typing it would, so the conversation starts from their choice rather than from nothing.

Teams answer DMs from their phone, not from a dashboard, and that habit is not worth breaking. When someone on your team replies from the Instagram app, Flowera notices and the agent goes quiet on that conversation. Nobody has to switch tools or flip a setting first.

Only a real reply counts. A heart or a sticker doesn't take a conversation over, because it isn't an answer.

What your team writes from their phone is recorded in the same conversation history the agent works from. The agent can see what was said, so it never contradicts a teammate.

A handoff shouldn't be permanent by accident. After a period with no further operator activity, the agent resumes. Manual mode switched on deliberately from the panel stays on until it's switched off.

Instagram, WhatsApp and your website chat land in the same live inbox, filterable and searchable, with new replies arriving as they happen. The agent stands down completely while a person is handling a conversation.

A lead is created from the conversation automatically, with the handle, the request, a summary of what was said and the details the agent collected. There is no after-the-call data entry, which is the step that quietly gets skipped on a busy day.

Not every conversation is worth a call today. Each one is classified by what the person actually wants and scored, so your sales team opens the ones that are ready instead of reading through everything to find them.

Connected to Zoho CRM, the conversation and its attachments travel with the lead record, so whoever picks it up sees the real exchange. Tagging happens as the conversation runs, and it applies to past conversations too.

Instagram is where demand shows up. Somebody sees a post, wants to know the price, and asks. The entry cost is a comment, and the job is answering fast enough that they don't go and ask a competitor instead.

WhatsApp is where you start the conversation. Approved templates let you reach a customer who wrote to you last month, which is what makes campaigns possible there and not here. Different jobs, same agent behind both.

The account card shows what you'd want to know at a glance: whether it's connected, how long the current access runs, and the follower and post counts from the last sync.

Control stays with you. Access can be revoked from Instagram's own settings at any time, and the account card links straight there. If a connection drops, the flows using it pause rather than break, and reconnecting picks up where it left off.

Flowera is an approved Meta Tech Provider and works through Meta's official Instagram platform, inside its messaging rules. It is not an unofficial client signing into your account, which is the difference that decides whether an account stays in good standing.

Every webhook Meta sends is verified before Flowera acts on it, and rejected if it's stale or replayed. No access key ever reaches a browser, and one workspace can never reach another's account.

If someone removes the app from their Instagram settings, Flowera receives that notice and disables the connection on its own. Meta's required data-deletion flow is supported, and when a connection ends the related data is cleared with it.