Your customers are already on WhatsApp. Be there too, around the clock.

Pick or create a Meta Business account, add the number, enter the code Meta texts you. That's it. Flowera registers the number, subscribes the right webhooks and saves the connection on its own. There's no token to copy and no developer console to open.

Before anything connects, a screen tells you which permissions are being requested and why. You can stop at any point.

The same window offers a second route: Existing app number. Take it and the number connects in Coexistence mode, which is worth reading about below.

Someone might write a question. They might just as easily:

• Tap a button
• Share their location
• Forward a contact
• Photograph the broken part
• Send a cart

WhatsApp delivers each of those differently, and a flow can act on all thirteen kinds. A tapped button arrives as the exact option chosen, so there's nothing to interpret.

You decide which kinds a given flow listens for. Support questions can go to one flow and orders to another, and neither one sees the other's messages.

Attachments are downloaded automatically and handed to the flow as real files, sorted by type. Voice notes go one step further: they're transcribed on arrival, and the transcript sits alongside the recording as its own piece of data.

Every number also keeps its own ongoing conversation. Memory and progress both carry forward, so a flow resumes exactly where it stopped.

A reply doesn't have to be a paragraph. When a customer has three options, buttons get them there in one tap. When the list is longer, a menu opens inside the chat. When the answer is a document or a photo, that's the reply. And when it's a real conversation, it's just text.

The plumbing stays out of your way. Whoever wrote last is automatically who gets answered, so there's no number to enter or mistype. Template variables appear ready to fill the moment you pick a template. And if a teammate has joined a conversation, the agent stops replying on that thread by itself.

You build a template in four steps:

• Pick a category
• Choose from 21 languages
• Write the header, body and footer
• Add up to three buttons: a quick reply, a link, or a phone call

A live WhatsApp-styled preview updates as you type, with Meta's character limits counted down beside it. What you see is what your customer will see, well before Meta looks at it.

Order confirmation, shipping update, appointment reminder, a one-time code, a promotion, a product carousel, or a blank page. Adding a variable takes a click: choose Name, Order number, Date, Time, Amount or your own, give it an example value, and it lands in the text.

Every template's real status sits in one place: approved, pending, rejected or paused. If Meta pauses a template or downgrades its quality, Flowera catches it straight away: a campaign built on that template stops instead of failing quietly, and whoever's running it hears why.

You build a form in a four-panel editor: a screen list, a component palette, a properties panel, and a live phone preview showing exactly what WhatsApp will render. The library covers:

• Headings and rich text
• Short and long inputs
• Dropdowns, radio buttons, checkboxes
• Date and calendar pickers
• Images
• Consent checkboxes

A photo picker and a document picker accept only the file types WhatsApp can genuinely deliver, so a submission never disappears into an unsupported format.

Meta reviews every form and rejects plenty of them: a missing field, two screens sharing a name, a character limit crossed. Flowera checks all of that live, before anything saves wrong.

Five forms come ready:

• Lead capture
• Appointment booking
• A satisfaction survey
• Sign-up
• A contact form

Each is a working form to customize rather than a blank screen.

The moment someone replies from their own phone, Flowera sees it. That message lands in the same conversation record the agent works from, and the thread switches to manual, so the agent goes quiet on exactly that conversation until it's handed back.

Conversation by conversation, you can see whether the agent is answering or a person has taken it over.

The reply window only ever counts a genuine customer message, never one your team typed from a phone, so the agent's timing tracks how the customer is actually behaving. If a phone changes hands or a device gets re-registered, the connection pauses briefly instead of breaking, then comes back on its own.

Nothing writes itself into a live conversation. History is stored safely as it arrives; someone chooses which flow it belongs to and imports it deliberately, watching the progress. Once it's in, old and new sit in one thread with every original timestamp intact.

Meta offers this handover once, in a short window right after a number connects. It isn't a running backup, so it's better done immediately than saved for later.

Every conversation Flowera handles lands in the same live inbox: WhatsApp, Instagram, the web widget, the API, and any other channel you connect.

Filter by channel, search across sessions, watch new replies arrive. Each outgoing message carries its own status, updating in real time from sent to delivered to read, or to failed with a reason.

Handing a conversation to a person is one switch. Flip it and the agent goes quiet immediately while a teammate answers from the same panel, with the whole history in front of them. The customer repeats nothing and notices no seam.

In a genuine emergency, taking every open conversation manual at once is one action. And what a person writes is remembered exactly like anything the agent said, so if the thread goes back to automation, nothing contradicts what your teammate already promised.

A broadcast is one message shape going to many people. Build it once and run it from a spreadsheet or from a live audience that recalculates on every run. The same flow becomes a different, personal message for each person on the list, and a preview of the first rows shows what's going out before it does.

WhatsApp rewards messages people actually want rather than volume, and it watches how recipients react to yours. A number that sends well earns room to send more; one that draws complaints loses it. So a send goes out at a deliberate pace, and a small slice goes first. If that group reacts badly, the rest never follows.

Anyone reached by an earlier send is left out automatically. And if Meta pauses the template a campaign depends on halfway through, the whole run stops with it rather than failing message by message.

Each row's outcome is tracked on its own: sent, failed or skipped. A failed batch can be retried on just the rows that failed, not the entire list again.

The conversation happens on WhatsApp. The record belongs in your CRM. A real lead is created from the chat automatically, with the phone number normalized from the start, and conversations get tagged as they run. A rule as simple as "if the flow captured this value, apply this tag" works on past conversations too, not only new ones.

Connected to Zoho CRM, the conversation and its attachments travel with the lead record, so whoever picks it up later sees what was actually said. And because that lead pool stays current, it doubles as the audience your next campaign sends to. No export, no re-import, no stale list.

Flowera is an approved Meta Tech Provider, so your number moves into automation through Meta's official platform rather than around it. That is what keeps an account in good standing, and it is the difference between a number that lasts and one that gets restricted.

Every webhook Meta sends is verified before Flowera acts on it. No access key reaches a browser, sensitive material stays encrypted at rest, and imported chat history is cleared the moment the import finishes.